eNewsletter Specifications

STANDARD ENEWSLETTER   |   RECIPE WATCH/PRODUCT WATCH

Single Box

pwrw-single-box

FEATURES

  • 1 recipe/product image
  • Name and description of recipe/product

AD SPECIFICATIONS

  • (1) IMAGE: 170x170
  • (1) HEADLINE: 50 characters max (including spaces)
  • (1) DESCRIPTION: 150 characters max (including spaces)
  • CLIENT SUPPLIES: GIF or JPG format
  • FILE SIZE: 15KB Max
  • BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
  • ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
  • IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.

ADDITIONAL INFORMATION

  • Ensure your image is legible in the small size this newsletter allows
  • Informa reserves the right to edit images/copy that do not meet the specifications listed above
  • These ad units are responsive and will dynamically resize itself to fit on a mobile/tablet screen

MATERIALS DUE
Materials are due 15 business days prior to start of campaign.

SEND FILES TO
joe.fracasso@informa.com

SEND INSERTION ORDERS TO
orders@informa.com
Fax: 913.514.7000

CONTACT
Joe Fracasso
Program Coordinator
joe.fracasso@informa.com

Row Takeover: 3 Columns

pwrw-row-takeover-3-column

FEATURES

  • Section header
  • 3 recipe/product images
  • Names and descriptions of recipes/products

AD SPECIFICATIONS

  • (1) SECTION HEADER: 600x100
  • (3) IMAGES: 170x170
  • (3) HEADLINES: 50 characters max (including spaces)
  • (3) DESCRIPTIONS: 150 characters max (including spaces)
  • CLIENT SUPPLIES: GIF or JPG format
  • BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
  • ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
  • IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.

ADDITIONAL INFORMATION

  • Ensure your image is legible in the small size this newsletter allows
  • Informa reserves the right to edit images/copy that do not meet the specifications listed above
  • These ad units are responsive and will dynamically resize itself to fit on a mobile/tablet screen

MATERIALS DUE
Materials are due 15 business days prior to start of campaign.

SEND FILES TO
joe.fracasso@informa.com

SEND INSERTION ORDERS TO
orders@informa.com
Fax: 913.514.7000

CONTACT
Joe Fracasso
Program Coordinator
joe.fracasso@informa.com

Row Takeover: 2 Columns

pwrw-row-takeover-2-column

FEATURES

  • Section header
  • 1 recipe/product image (large size)
  • Name and description of recipe/product

AD SPECIFICATIONS

  • (1) SECTION HEADER: 600x100
  • (1) IMAGE: 300x250
  • (1) HEADLINE: 80 characters max (including spaces)
  • (1) DESCRIPTION: 380 characters max (including spaces)
  • CLIENT SUPPLIES: GIF or JPG format
  • BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
  • ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
  • IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.

ADDITIONAL INFORMATION

  • Ensure your image is legible in the small size this newsletter allows
  • Informa reserves the right to edit images/copy that do not meet the specifications listed above
  • These ad units are responsive and will dynamically resize itself to fit on a mobile/tablet screen

MATERIALS DUE
Materials are due 15 business days prior to start of campaign.

SEND FILES TO
joe.fracasso@informa.com

SEND INSERTION ORDERS TO
orders@informa.com
Fax: 913.514.7000

CONTACT
Joe Fracasso
Program Coordinator
joe.fracasso@informa.com

Single-Sponsored Watch

single-sponsored-watch

FEATURES

  • Product names
  • Descriptions
  • 670x90 modified leaderboard (image only)
  • 3-4 Rows
  • Company logo

FOR EACH ROW, SELECT FROM ONE OF THE FOLLOWING

  • Four 160x160
  • Two 300x250
  • One 300x250 with two 160x160
  • Top row only: one 670x435

AD SPECIFICATIONS

  • CLIENT SUPPLIES: GIF or JPG format
  • BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
  • ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
  • IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.
  • PRODUCT NAME: 8 words max
  • PRODUCT DESCRIPTION: 25 words max (links allowed)

ADDITIONAL INFORMATION

  • Ensure your image is legible in the small size this newsletter allows
  • Informa reserves the right to edit images/copy that do not meet the specifications listed above
  • These ad units are responsive and will dynamically resize itself to fit on a mobile/tablet screen

MATERIALS DUE
Materials are due 15 business days prior to start of campaign.

SEND FILES TO
joe.fracasso@informa.com

SEND INSERTION ORDERS TO
orders@informa.com
Fax: 913.514.7000

CONTACT
Joe Fracasso
Program Coordinator
joe.fracasso@informa.com

Space & Availability

Your salesperson will work with you to determine dates available for ad placement(s) you would like to reserve.

General Guidelines
  • We reserve the right to approve all creative prior to launch.
  • We reserve the right to edit, revise, or refuse advertising for any reason.
  • Misleading advertising is not permitted. All content within ad creative must be legible (min. 10 pt font) and the speed of any animation should reasonably allow the user to read the advertisement in its entirety.
  • Any advertisement or content that can be misread by the user as news, feature, etc. must be clearly labeled as an “advertisement”.
  • We are not responsible for errors in customer-created or third-party delivered advertisements.
  • We are not responsible for errors in advertisements/placements which are submitted after the materials deadline.
  • We do not guarantee any given level of circulation, distribution, reach or readership for an advertisement.
  • Credits for incorrect ad placements/creatives in the form of “make-goods” will only be provided if notification of the inaccuracy is provided within 48 hours following the posting error.
  • We reserve the right to pick-up previous creative in the event no response is received from the advertiser/agency on record. Pick-up of previous creative under these circumstances will not be considered an error and no credits will be provided.
  • Late delivery of materials may result in forfeiture of lost days in campaign.
Third-Party Ad Tags
  • Third-party tracking URLs must be live for 2 weeks prior and 4 weeks post deployment.
URL Information
  • All ad placements require a clickthrough URL that will direct from the ad image, logo and/or text copy.
  • If you are creating a vanity URL for use with your placement, it will need to be available 2 weeks prior and 2 weeks post e-mail launch.
Outlook 2007 eMail Rendering

Outlook 2007 uses Word 2007, and not Internet Explorer to render HTML e-mails. This has the following implications:

  • No support for animated GIFs. The image will be rendered as static, only the first frame will display. Ensure animated GIFs have a link in the first frame.
  • No support for Flash or other plugins. E-mail was not designed for Flash, this is not a new issue as it has always been a problem. Please take this into consideration when designing your ads.
Recipe Watch (NRN / RH / FM) Deployment
IssueDate
Jan 2021Jan-28
Feb 2021Feb-25
Mar 2021Mar-25
Apr 2021Apr-29
May 2021May-27
Jun 2021Jun-24
Jul 2021Jul-29
Aug 2021Aug-26
Sep 2021Sep-23
Oct 2021Oct-28
Nov 2021Nov-18
Dec 2021Dec-16

NOTE: Dates subject to change. Single-sponsored eNewsletters have different dates. Please contact your rep for more info.

Product Watch (NRN / RH / FM) Deployment
IssueDate
Jan 2021Jan-19
Feb 2021Feb-16
Mar 2021Mar-16
Apr 2021Apr-20
May 2021May-18
Jun 2021Jun-15
Jul 2021Jul-20
Aug 2021Aug-17
Sep 2021Sep-14
Oct 2021Oct-19
Nov 2021Nov-9
Dec 2021Dec-7

NOTE: Dates subject to change. Single-sponsored eNewsletters have different dates. Please contact your rep for more info.

Product Watch (SN) Deployment
IssueDate
Feb 2021Feb-17
Apr 2021Apr-14
Jun 2021Jun-16
Aug 2021Aug-11
Oct 2021Oct-13
Dec 2021Dec-15

NOTE: Dates subject to change. Single-sponsored eNewsletters have different dates. Please contact your rep for more info.

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