eNewsletter Specifications

STANDARD ENEWSLETTER   |   RECIPE WATCH/PRODUCT WATCH

Single Box

pwrw-single-box

FEATURES

  • 1 recipe/product image
  • Name and description of recipe/product

AD SPECIFICATIONS

  • (1) IMAGE: 370x370
  • (1) HEADLINE: 50 characters max (including spaces)
  • (1) DESCRIPTION: 150 characters max (including spaces)
  • CLIENT SUPPLIES: GIF/JPG/PNG format
  • FILE SIZE: 40KB max
  • BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
  • ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
  • IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.

ADDITIONAL INFORMATION

  • Ensure your image is legible in the small size this newsletter allows
  • Informa reserves the right to edit images/copy that do not meet the specifications listed above
  • These ad units are responsive and will dynamically resize itself to fit on a mobile/tablet screen

MATERIALS DUE
Materials are due 15 business days prior to start of campaign.

SEND FILES TO
ramisa.khan@informa.com

SEND INSERTION ORDERS TO
orders@informa.com
Fax: 913.514.7000

CONTACT
Ramisa Khan
Program Coordinator
ramisa.khan@informa.com

Row Takeover: 3 Columns

pwrw-row-takeover-3-column

FEATURES

  • Section header
  • 3 recipe/product images
  • Names and descriptions of recipes/products

AD SPECIFICATIONS

  • (1) SECTION HEADER: 1200x200 (GIF/JPG/PNG format; 40KB max)
  • (3) IMAGES: 370x370 (GIF/JPG/PNG format; 40KB max each)
  • (3) HEADLINES: 50 characters max (including spaces)
  • (3) DESCRIPTIONS: 150 characters max (including spaces)
  • URL/Tracking Links for products/recipes
  • CLIENT SUPPLIES: GIF/JPG/PNG format
  • BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
  • ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
  • IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.

ADDITIONAL INFORMATION

  • Ensure your image is legible in the small size this newsletter allows
  • Informa reserves the right to edit images/copy that do not meet the specifications listed above
  • These ad units are responsive and will dynamically resize itself to fit on a mobile/tablet screen

MATERIALS DUE
Materials are due 15 business days prior to start of campaign.

SEND FILES TO
ramisa.khan@informa.com

SEND INSERTION ORDERS TO
orders@informa.com
Fax: 913.514.7000

CONTACT
Ramisa Khan
Program Coordinator
ramisa.khan@informa.com

Row Takeover: 2 Columns

pwrw-row-takeover-2-column

FEATURES

  • Section header
  • 1 recipe/product image (large size)
  • Name and description of recipe/product

AD SPECIFICATIONS

  • (1) SECTION HEADER: 1200x200 (GIF/JPG/PNG format; 40KB max)
  • (1) IMAGE: 300x250 (GIF/JPG/PNG format; 40KB max)
  • (1) HEADLINE: 80 characters max (including spaces)
  • (1) DESCRIPTION: 380 characters max (including spaces)
  • URL/Tracking Link for product/recipe
  • CLIENT SUPPLIES: GIF/JPG/PNG format
  • BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
  • ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
  • IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.

ADDITIONAL INFORMATION

  • Ensure your image is legible in the small size this newsletter allows
  • Informa reserves the right to edit images/copy that do not meet the specifications listed above
  • These ad units are responsive and will dynamically resize itself to fit on a mobile/tablet screen

MATERIALS DUE
Materials are due 15 business days prior to start of campaign.

SEND FILES TO
ramisa.khan@informa.com

SEND INSERTION ORDERS TO
orders@informa.com
Fax: 913.514.7000

CONTACT
Ramisa Khan
Program Coordinator
ramisa.khan@informa.com

Single-Sponsored Watch

pwrw-single-sponsored-new

FEATURES

  • 100% SOV
  • Includes images, product names, descriptions
  • 100x100 logo (within header)
  • 1200x200 modified leaderboard (image only, GIF/JPG/PNG, 15KB max) with URL/Tracking Link
  • 3-4 rows

FOR EACH ROW, SELECT FROM ONE OF THE FOLLOWING

  • (3) Three 370x370 images (GIF/JPG/PNG format; 15KB max each)
    • HEADLINES: 50 characters max (including spaces)
    • DESCRIPTIONS: 150 character max (including spaces)
    • URL/Tracking Links for products/recipes
  • (1) One 600x500 ads (GIF/JPG/PNG format; 40KB max each)
    • HEADLINE: 80 characters max (including spaces)
    • DESCRIPTION: 380 character max (including spaces)
    • URL/Tracking Link for product/recipe

AD SPECIFICATIONS

  • CLIENT SUPPLIES: GIF/JPG/PNG format
  • BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
  • ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
  • IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.

ADDITIONAL INFORMATION

  • Ensure your image is legible in the small size this newsletter allows
  • Informa reserves the right to edit images/copy that do not meet the specifications listed above
  • These ad units are responsive and will dynamically resize itself to fit on a mobile/tablet screen

MATERIALS DUE
Materials are due 15 business days prior to start of campaign.

SEND FILES TO
ramisa.khan@informa.com

SEND INSERTION ORDERS TO
orders@informa.com
Fax: 913.514.7000

CONTACT
Ramisa Khan
Program Coordinator
ramisa.khan@informa.com

Space & Availability

Your salesperson will work with you to determine dates available for ad placement(s) you would like to reserve.

General Guidelines
  • We reserve the right to approve all creative prior to launch.
  • We reserve the right to edit, revise, or refuse advertising for any reason.
  • Misleading advertising is not permitted. All content within ad creative must be legible (min. 10 pt font) and the speed of any animation should reasonably allow the user to read the advertisement in its entirety.
  • Any advertisement or content that can be misread by the user as news, feature, etc. must be clearly labeled as an “advertisement”.
  • We are not responsible for errors in customer-created or third-party delivered advertisements.
  • We are not responsible for errors in advertisements/placements which are submitted after the materials deadline.
  • We do not guarantee any given level of circulation, distribution, reach or readership for an advertisement.
  • Credits for incorrect ad placements/creatives in the form of “make-goods” will only be provided if notification of the inaccuracy is provided within 48 hours following the posting error.
  • We reserve the right to pick-up previous creative in the event no response is received from the advertiser/agency on record. Pick-up of previous creative under these circumstances will not be considered an error and no credits will be provided.
  • Late delivery of materials may result in forfeiture of lost days in campaign.
Third-Party Ad Tags
  • Third-party tracking URLs must be live for 2 weeks prior and 4 weeks post deployment.
URL Information
  • All ad placements require a clickthrough URL that will direct from the ad image, logo and/or text copy.
  • If you are creating a vanity URL for use with your placement, it will need to be available 2 weeks prior and 2 weeks post e-mail launch.
Outlook 2007 eMail Rendering

Outlook 2007 uses Word 2007, and not Internet Explorer to render HTML e-mails. This has the following implications:

  • No support for animated GIFs. The image will be rendered as static, only the first frame will display. Ensure animated GIFs have a link in the first frame.
  • No support for Flash or other plugins. E-mail was not designed for Flash, this is not a new issue as it has always been a problem. Please take this into consideration when designing your ads.
Recipe Watch (NRN / RH / FM) Dates
IssueDate
Jan 2022Jan-27
Feb 2022Feb-24
Mar 2022Mar-24
Apr 2022Apr-28
May 2022May-26
Jun 2022Jun-23
Jul 2022Jul-28
Aug 2022Aug-25
Sep 2022Sep-22
Oct 2022Oct-27
Nov 2022Nov-17
Dec 2022Dec-15

NOTE: Dates subject to change. Single-sponsored eNewsletters have different dates. Please contact your rep for more info.

Product Watch (NRN / RH / FM) Dates
IssueDate
Jan 2022Jan-18
Feb 2022Feb-15
Mar 2022Mar-15
Apr 2022Apr-19
May 2022May-17
Jun 2022Jun-14
Jul 2022Jul-19
Aug 2022Aug-16
Sep 2022Sep-13
Oct 2022Oct-18
Nov 2022Nov-8
Dec 2022Dec-6

NOTE: Dates subject to change. Single-sponsored eNewsletters have different dates. Please contact your rep for more info.

Product Watch (SN) Dates
IssueDate
Feb 2022Feb-16
Apr 2022Apr-13
Jun 2022Jun-15
Aug 2022Aug-10
Oct 2022Oct-12
Dec 2022Dec-14

NOTE: Dates subject to change. Single-sponsored eNewsletters have different dates. Please contact your rep for more info.