Audience Extension

Sharpen Your Focus to Outperform Traditional Display

Extend the reach of your display advertising by being smart. Focus on ideal prospects across our brand sites and extended networks of top business sites. Audience Extension extends your campaign reach and amps up its effectiveness.

Audience Extension


Benefit from deep demographic data to target personas that matter most.


Reach prospects in channels they frequent and depend on.


Extend your campaign into social channels and benefit from consistent, on-point messaging.

Solution Snapshot

Video Pre-Roll

With attention spans growing increasingly shorter, video is quickly becoming one of the most popular marketing channels to reach audiences. Leverage Informa Engage Video Pre-roll to get your message in front of thousands of decision makers and influencers.

Pre-roll videos play a 15-30 second promotional clip in advance of video content across the web.

Video Pre-Roll
In-Feed Native Ads

In-Feed Native

It’s all about audience and targeting. Using the power of Informa’s first-party data, you can target In-Feed Native Ads to your selected audience on premium websites across the entire web. It’s a perfect way to reach prospects multiple times per week.

Social Extension

Reach your target audience across LinkedIn, Facebook and Instagram. Audience Extension on Social leverages the same first party data critical to reaching your target audience. Ad formats support high impact ads utilizing image or video.

Social Media Ads

Audience Extension Packages

Audience Extension packages crafted to help drive traffic to your content, generate hype before your big event, extend the shelf-life of your webinar post live date, or launch a new product/service.

Content Amplification

Great content assets (white papers, videos, guides, etc.) with little user reach and engagement is a wasted opportunity. Amplify your message to get the most out of your content marketing efforts and budget.

Event Jumpstart

Establish a communication line and increased visibility with event attendees and potential attendees during the critical weeks leading up to the live event to increase engagement at the show and help max your event ROI.

Webinar Extender

Get the most from your webinar after the live date and put the on-demand version in front of the right people and make it super easy for them to access and watch. This is an effective turn-key approach to help you do just that.


To help launch jumpstart activity with a specified audience segment over a condensed period of time to jumpstart awareness, buzz, and sales activity.

Define your targets and extend your campaign reach and effectiveness.