Webinars

Give Users Lasting Value, Earn their Loyalty

No longer simple training videos, webinars are multi-level engines of engagement–a place to establish credibility, influence the influencers, interact with genuine leads, and then transform their first touch into an ongoing relationship.

Webinars

BEST IN CLASS PLATFORM

Our webinars give your event in-depth engagement, including: options for live streaming, in-presentation polls, asset downloads, social integration, and Q&A.

FILL YOUR PIPELINE

Targeted emails, newsletters, websites and social channels ensure that you attract the right audience and generate leads for your sales and marketing efforts.

GAUGE INTENT THROUGH DATA

Contact details and reporting metrics provided post event including: registrations, viewers, resources downloaded and time spent.

Learn how to increase engagement and generate more sales ready leads from webinars by using proven practices for driving engagement and technology enhancements.

Solution Snapshot

Sponsored Webinars

Attract high quality leads with an advertiser topic educational webinar that positions your brand as a category leader. We provide you with the appropriate executive to moderate & manage the webinar and execute attendee marketing communications.

informa webinar

Custom Webinars

Attract high quality leads with a custom topic educational webinar that positions your brand as a category leader. We project manage the whole process, including setting up meetings, involving editors, booking speakers, & marketing email communications.

Webinars

Build a Pipeline for Successful Lead Generation

A major food and agribusiness company wanted to grow its market share in the food service industry. They wanted to highlight the value of seasonal dishes to create demand for their products throughout the year.

To drive product awareness and sales the food manufacturer teamed up with Informa Engage to tap into our deep reach into the Food & Restaurant industry.

What’s Included

Webinar Expertise

  • Project management by a team who produces over 1,000 webinars each year.
  • Careful collaboration to develop topic and speaker suggestions that maximize results.
  • On24 platform that offers leading edge digital event technology.

Reporting & Insights

  • Post-event report containing registrants full contact information.
  • Engagement metrics including time spent, assets downloaded, questions asked, polls taken.
  • Lead generation available for 12-month webinar archive period.

Turnkey Promotions

  • Co-branded promotions delivered through email, newsletters, websites and social channels.
  • Targeted promotions to an audience of qualified professionals.

Create high-value content that engages and educates while driving leads.

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