White Paper
Digital Consumption Trends 2020
A deep-dive on equipment, service and technology buyer habits in the restaurant and food industries.
An Ever-Shifting Landscape
The world has become a very different place in the past few months, and the speed of disruption has been fast and furious. There is no better time than now for thought leadership, communication and commitment – to each other, our teams, businesses and the wider foodservice and retail ecosystem.
Our higher purpose at Nation’s Restaurant News, Restaurant Hospitality, Food Management and Supermarket News is to be a partner to the industries we serve to facilitate growth, both personally and professionally.
As the premier source of information in the Restaurant and Food industries, we at The Restaurant & Food Group by Informa Connect understand how our audience is engaging with digital channels to make purchasing decisions.
We hope these findings will provide a sound benchmark for future marketing efforts.
Digital Connectivity is Our New Normal
Media is a powerful force in storytelling, solutions sharing and collaboration, especially at a time when we cannot easily exchange information face-to-face.
With an immediate need for digital alternatives, we checked in with our audience on how they research potential purchases, stay up-to-date on the industry, and the common obstacles they encounter online.
Connectivity is Reshaping Everything We Know
The digital transformation is unleashing new customer experiences, resetting expectations, and opening untapped marketing opportunities.
Rich behavioral and intent data can help marketers plug directly into individuals’ needs as they move through the buyer’s journey. Multichannel marketing is essential.
