State of the Market: Industry Insights Turned Lead Gen

Our State of the Market reports wrap expert insight and great design around professionally executed research. Provide your target audiences with a unique thought leadership piece that positions your company at the forefront of trending topics.

To stay competitive, you need to be at the forefront of the key trends and market challenges that are impacting your industry.

Fourth, a leading provider of cloud-based forecasting and cost control software for the hospitality industry, wanted to validate their go-to-market messaging and create premium content that would engage busy restaurant operators. They selected Nation’s Restaurant News for their deep reach into all levels of restaurant personnel and solution-oriented products.

The Restaurant & Food Group developed and deployed a survey covering a top of mind topic for restaurant operators – staffing issues. The survey data was delivered as proprietary research combining industry insight, analysis, and user-friendly design to create a premium research report. Marketing collateral was also created to drive decision makers in restaurant operator roles to a landing page where form questions further qualified the audience for Fourth.

Fourth was presented as a valued resource to its customer base and received 250 leads that met their qualification filters. The premium content instilled trust with the decision makers, and drove 39% of them to download additional content.

To learn more about how The Restaurant & Food Group by Informa Connect can connect you with the largest, most qualified audience in foodservice and food retail – visit

Grow your business in the restaurant and food retail industries.