FEATURES

• The Pushdown ad includes full rich media interactivity.
• User-initiated expanding canvas allows for extended viewability of videos, photos, animations, etc.
• This format seamlessly retracts after a set period, or if the user opts to close the ad.

AD SPECIFICATIONS

• IMAGE SIZE: 970x90 (initial); 970x415 (expanded)
• CLIENT SUPPLIES: 3rd party tag or HTML5
• FILE SIZE: 200KB max (initial); 300KB max (polite download)
• ACTION: Expanded unit “pushes” page content down rather than expanding over page content at user-initiated click; Closes via obvious “close” text or “X”.
• BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
• ANIMATION: 15 seconds max (initial load); Unlimited (user-initiated action)
• VIDEO: 1.1MB max additional file size allowed for host-initiated video; unlimited file size for userinitiated video
• AUDIO: Muted on initial load
• AUDIO/VIDEO CONTROLS: Must have visible functioning controls (play/pause, mute, stop)

EXAMPLE

MATERIALS DUE
Materials are due 15 business days prior to start of campaign.

UPLOAD FILES TO
informa.sendmyad.com

SEND INSERTION ORDERS TO
orders@informa.com
Fax: 913.514.7000

CONTACT
Jackson Bush
Campaign Analyst
jackson.bush@informa.com