FEATURES

• Full rich media interactivity
• Half-page ad unit expands to one of our largest screen sizes at user click
• Opportunity to fit multiple assets – messaging, video, image gallery, product samples, etc.
• Viewer stays in control of the ad experience

AD SPECIFICATIONS

• IMAGE SIZE: 300x600 (initial); 970x700 (expanded)
• CLIENT SUPPLIES: Third-Party tag or HTML5
• FILE SIZE: 200KB Max (initial); 300KB Max (polite download)
• ACTION: Expands to left at user-initiated click; Closes via obvious “close” text or “X”
• BORDERS: Creatives without border must have high contrast background color that doesn’t
  mimic the background color of the website
• ANIMATION: 15 Seconds Max (initial load); Unlimited (user-initiated action)
• VIDEO: 1.1MB max additional file size allowed for host-initiated video; Unlimited file size for userinitiated video
• AUDIO: Muted on Initial Load
• AUDIO/VIDEO CONTROLS: Must have visible functioning controls (play/pause, mute, stop)

EXAMPLE

MATERIALS DUE
Materials are due 15 business days prior to start of campaign.

UPLOAD FILES TO
informa.sendmyad.com

SEND INSERTION ORDERS TO
orders@informa.com
Fax: 913.514.7000

CONTACT
Jackson Bush
Campaign Analyst
jackson.bush@informa.com