In-Article Expandable Ad

in-article_expandable

FEATURES

  • The In-Article Expandable ad includes rich media interactivity.
  • This format offers great user viewability, as the unit is positioned between two articles.
  • The unit starts as a 728×90 leaderboard, and at user click, expands over the article area to 970×700.

AD SPECIFICATIONS

  • IMAGE SIZE: 728x90 (initial); 970x700 (expanded)
  • CLIENT SUPPLIES: Third-Party Tag or HTML5
  • FILE SIZE: 200KB Max (initial); 300KB Max (polite download)
  • ACTION: Expands from center and above at mouse over or user-initiated click; Closes via obvious “close” text or “X”
  • BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
  • ANIMATION: 15 seconds max (initial load); Unlimited (user-initiated action)
  • VIDEO: 1.1MB Max additional file size allowed for host-initiated video; unlimited file size for userinitiated video
  • AUDIO: Muted on initial load
  • AUDIO/VIDEO CONTROLS: Must have visible functioning controls (play/pause, mute, stop)

EXAMPLE

in-article-expandable_example

MATERIALS DUE
Materials are due 15 business days prior to start of campaign.

UPLOAD FILES TO
informa.sendmyad.com

SEND INSERTION ORDERS TO
orders@informa.com
Fax: 913.514.7000

CONTACT
for NRN/RH/FM/SN:
Matt Bandes
Digital Ad Operations Trafficker
matt.bandes@informa.com
913.967.1972

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