FEATURES

• The In-Article Expandable ad includes rich media interactivity.
• This format offers great user viewability, as the unit is positioned between two articles.
• The unit starts as a 728×90 leaderboard, and at user click, expands over the article area to 970×700.

AD SPECIFICATIONS

• IMAGE SIZE: 728x90 (initial); 970x700 (expanded)
• CLIENT SUPPLIES: Third-Party Tag or HTML5
• FILE SIZE: 200KB Max (initial); 300KB Max (polite download)
• ACTION: Expands from center and above at mouse over or user-initiated click; Closes via obvious “close” text or “X”
• BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
• ANIMATION: 15 seconds max (initial load); Unlimited (user-initiated action)
• VIDEO: 1.1MB Max additional file size allowed for host-initiated video; unlimited file size for userinitiated video
• AUDIO: Muted on initial load
• AUDIO/VIDEO CONTROLS: Must have visible functioning controls (play/pause, mute, stop)

EXAMPLE

MATERIALS DUE
Materials are due 15 business days prior to start of campaign.

UPLOAD FILES TO
informa.sendmyad.com

SEND INSERTION ORDERS TO
orders@informa.com
Fax: 913.514.7000

CONTACT
Jackson Bush
Campaign Analyst
jackson.bush@informa.com