- The Floor ad includes full rich media interactivity.
- This offering is a fixed, adhesion ad unit that sits at the bottom of the browser, remaining in the user’s view, even as they scroll the page.
- The ad begins collapsed, on user-initiated click the ad spawns a larger canvas that can support social, video and custom content integrations.
- IMAGE SIZE: 1200x90 (initial); 1200x410 (expanded)
- CLIENT SUPPLIES: All creative assets, including designed layouts, pre-built animations and instructions for interactive components; Informa will execute final tag for all Floor ad units.
- FILE SIZE: 200KB max (initial); 300KB max (polite download)
- ACTION: Persistent unit that sits at the bottom of the screen; Expands up from center at userinitiated click; Closes via obvious “close” text or “X”.
- BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
- ASSETS FOR PRODUCTION: Videos, HTML5 source files, JPEG/PSD, Social Feeds
- ANIMATION: 15 seconds Max (initial load); Unlimited (user-initiated action)
- VIDEO: 1.1MB Max additional file size allowed for host-initiated video; unlimited file size for userinitiated video
- AUDIO: Muted on initial load
- AUDIO/VIDEO CONTROLS: Must have visible functioning controls (play/pause, mute, stop)
- CLOSE BUTTON: Close “X” is required in upper right hand corner on initial and expanded states.
- Informa will produce the ad tag for this unit; no third-party tags supported.