Floor Ad

floor-wireframe

FEATURES

  • The Floor ad includes full rich media interactivity.
  • This offering is a fixed, adhesion ad unit that sits at the bottom of the browser, remaining in the user’s view, even as they scroll the page.
  • The ad begins collapsed, on user-initiated click the ad spawns a larger canvas that can support social, video and custom content integrations.

AD SPECIFICATIONS

  • IMAGE SIZE: 1200x90 (initial); 1200x410 (expanded)
  • CLIENT SUPPLIES: All creative assets, including designed layouts, pre-built animations and instructions for interactive components; Informa will execute final tag for all Floor ad units.
  • FILE SIZE: 200KB max (initial); 300KB max (polite download)
  • ACTION: Persistent unit that sits at the bottom of the screen; Expands up from center at userinitiated click; Closes via obvious “close” text or “X”.
  • BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
  • ASSETS FOR PRODUCTION: Videos, HTML5 source files, JPEG/PSD, Social Feeds
  • ANIMATION: 15 seconds Max (initial load); Unlimited (user-initiated action)
  • VIDEO: 1.1MB Max additional file size allowed for host-initiated video; unlimited file size for userinitiated video
  • AUDIO: Muted on initial load
  • AUDIO/VIDEO CONTROLS: Must have visible functioning controls (play/pause, mute, stop)

ADDITIONAL INFORMATION

  • CLOSE BUTTON: Close “X” is required in upper right hand corner on initial and expanded states.
  • Informa will produce the ad tag for this unit; no third-party tags supported.

EXAMPLE

floor-ad_sample

MATERIALS DUE
Materials are due 3-4 weeks prior to start of campaign.

UPLOAD FILES TO
informa.sendmyad.com

SEND INSERTION ORDERS TO
orders@informa.com
Fax: 913.514.7000

CONTACT
for NRN/RH/FM/SN:
Matt Bandes
Digital Ad Operations Trafficker
matt.bandes@informa.com
913.967.1972

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