- The Filmstrip ad includes a large canvas, full rich media interactivity.
- This offering includes high impact engagement features – scroll, click, hover and touch – allowing the user to explore up to 5 segments of the creative.
- Viewer controls are included for improved user experience.
- IMAGE SIZE: 300x600 (initial); 300x3000 (expanded)
- CLIENT SUPPLIES: Third-Party Tag or HTML5
- FILE SIZE: 200KB Max (initial); 300KB Max (polite download)
- ACTION: 300×600 viewable window in which total ad size of 300×3000 scrolls (five 300×600 segments); Scroll is user initiated
- BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
- ANIMATION: 15 seconds max (initial load); Unlimited (user-initiated action)
- VIDEO: 1.1MB Max additional file size allowed for host-initiated video; unlimited file size for userinitiated video.
- AUDIO: Muted on initial load
- AUDIO/VIDEO CONTROLS: Must have visible functioning controls (play/pause, mute, stop)
A 300x600 backup image is required (GIF, PNG, JPEG; 200KB Max file size).
Materials are due 15 business days prior to start of campaign.
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