Food retailers are shoring up their fresh food offerings with new product introductions, more specialty and space reallocation
Fresh food is hot!
Now is the time to show how your products meet their needs for fresh, clean and convenient food.
Supermarket News’ annual Fresh Foods Survey taps into industry attitudes on the changing perimeter. In addition to a comprehensive summary of results, this report includes responses from hundreds of SN subscribers, representing a cross-section of chain and independent food retailers, manufacturers, brokers, wholesalers and others with a stake in fresh foods.
Their responses paint a nuanced picture of attitudes on each perishables category and overall perimeter trends by those experiencing it in their businesses every day. Here are some highlights:
- The majority of food retailers (69%) indicated that perimeter sales have increased in the last 12 months, with the average increase at nearly 4%.
- Retailer respondents attributed the growth to a number of factors, such as enhanced natural, organic, clean label and convenience-oriented offerings that came in response to consumer demand for nutritious foods that fit into their hectic lifestyles.
- Close to three-quarters of retailers (73%) project there will be an increase in perimeter sales in the coming year, with the average projection of a 5% increase.
- Two-thirds of retailers (64%) endeavor to achieve that growth, in part, by switching up their perimeter assortment.
SN has insights for guarding the perimeter in the 4th annual 2018 Fresh Food Survey.
Contact Us to request the complete 2018 Fresh Foods Survey and data tables.
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